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The Organization

When joining a new company, it might be a bit difficult to get an overview of the different departments and teams existing. To make your life as a newcomer easier, we want to provide you with a short overview of Eurowings Holiday's department structure.
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Touristic Product 

The Tourism Product Unit creates, manages, and updates the trips, packages, and experiences sold by Eurowings Holidays.

 

Main tasks include:

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  • Researching destinations: Identifying travel trends, popular spots, and hidden gems.

  • Building packages: Designing complete experiences with flights, hotels, and activities.

  • Negotiating with suppliers: Securing the best deals with hotels, airlines, and local partners.

  • Setting prices: Balancing costs, demand, competition, and profit goals.

  • Updating products: Refreshing itineraries and improving offers based on feedback or external changes.

  • Collaborating with marketing and sales: Ensuring they understand and promote our products effectively.

  • Maintaining quality: Making sure every trip meets company standards.

  • Tracking competitors: Monitoring market trends and adjusting accordingly.

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In short, the Touristic Prodiuct unit is the architect of the travel experience—the team behind the trips our customers buy.

Touristic IT is the technical backbone of Eurowings Holidays.


They build and maintain the systems that make travel products work — from creating and pricing trips to selling them online.

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Key tasks include:

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  • Connecting booking systems with airlines, hotels, and suppliers

  • Running the website and reservation platforms

  • Automating workflows and data processes

  • Ensuring data security and compliance

  • Supporting teams with reliable tech tools

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In short, Touristic IT keeps the digital engine of our travel business running smoothly.

Touristic IT

Marketing & Sales

The Sales & Marketing Team is dedicated to maximizing Sales and Brand presence through strategic marketing, customer acquisition and retention:

 

  • OTA & Agency Sales: Our OTA & Agency Sales team manages relationships with online travel agencies (OTAs) and travel agencies, ensuring our products are well-represented and available on external sales platforms. We negotiate contracts, optimize listings, and drive indirect bookings.

  • Content, Onsite & SEO: Our campaign and content managers are responsible for planning, executing and analyzing campaigns and for creating and managing website content, newsletters and further content/campaign assets. Meanwhile, the SEO focus is on improving visibility in organic search results and enhancing the user experience on the site.

  • Performance & CRM: Performance and CRM is responsible for all performance marketing activities like paid search, social ads, and display campaigns. We also manage customer relationships through email marketing, segmentation, and loyalty initiatives to increase retention and conversion.

  • Brand & Awareness: Our Brand & Awareness team builds and maintains the brand’s identity across all channels. The overall goal is to increase brand recognition through campaigns, PR, social media, and partnerships.

The Data & BI team is responsible for all topics related to data analytics, data science, data engineering and web engineering. All of these areas are interlinked as without engineering there is no data and with no data, there is no analytics or science! 

 

  • Data Engineering is the practice of designing, building, and maintaining systems for collecting, storing, and processing large volumes of data. It focuses on creating reliable data pipelines and infrastructure to ensure data is clean, accessible, and ready for analysis or machine learning applications. All of the data used in our booking system as other supporting systems is collected and processed into our datalake Minerva.

     

  • Web Engineering involves designing and implementing web tracking processes to collect user interaction data from our EWH website. It focuses on capturing website metrics like page views, clicks, and user behavior to support analytics, personalization, and performance optimization. We additionally help in the implementation of third party pixels and tracking tools (e.g. Exactag, Meta, Google). 

     

  • Data Analytics involves examining our booking and web data as well as market data to uncover patterns, trends and insights to support decision making. Our main tools are Power BI and Google Analytics.

     

  • Data Science is the practice of using data, algorithms, and statistical methods to uncover insights and make predictions. Key areas of focus are the creation of our budgets/forecasts and dynamic pricing. 

 

Overall, the Data & BI Team works together to gather data from various sources and transform it into actionable insights that drive business decisions.

Data & BI

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