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The Organization

When joining a new company, it might be a bit difficult to get an overview of the different departments and teams existing. To make your life as a newcomer easier, we want to provide you with a short overview of Eurowings Digital's department structure.

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Roughly speaking, we have divided Eurowings Digital into four different areas (we call them "Units"):

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  • Digital Marketing & Sales 

  • Product & Digital Experience 

  • Operations & People 

  • Engineering & Technology 

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To each Unit, a Unit Lead has been assigned. The Unit Leads directly report to our Managing Directors. In each Unit you can find different teams - as shown in the overview above. 

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Units.PNG

Digital Marketing & Sales

The Digital Marketing & Sales area consists of the teams' Performance & CRM Marketing, Onsite Marketing, MarTech, Category Management, and Business Intelligence. These colleagues are primarily in charge of: 

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  • the development of selected touristic services (e.g. ground transportation, airport transfers, hotel services), the flight portfolio, flight-related services, and flight-related ancillaries in digital sales channels

  • the creation of business plans for the digital sales channels based on market and competitive analysis

  • the acquisition of new partners and offers in close cooperation with the partner management team and the software developers

  • the creation and send-out of email newsletters 

  • the visibility of Eurowings in Search Engines like Google (SEA/SEO)

  • the creation of different Eurowings landing pages containing all relevant information our customers need to know 

  • the quantitative analysis of customer data in order to transform it into actionable insights (e.g. trying to predict what our customers will book at their next vacation)

The Product & Digital Experience area consists of the teams' Product Development, Digital Customer Experience, Oroduct Design & Research. These colleagues are primarily concerned with: 

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  • the creation of the best user experience (UX) and user interface (UI) for digital touchpoints

  • delivering any designs and UX flows/concepts/improvements

  • striving for a consistent visual language in our products, features, and design components

  • improving the customer's experience by adding and enhancing scalable digital services (e.g. Claim Tool) which put customers in control and are effortless and stress-free to use

  • performing and carrying the product vision to the next level 

  • building products and services that matter to our customers by translating user needs

Product & Digital Experience

Tech & Engineering

The Engineering & Technology area consists of the teams Web & Mobile Development, API Development, Platform Engineering, Data Engineering, and Quality Assurance/Testing. These colleagues are primarily concerned with: 

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  • the development of our Eurowings Digital sales channels (Eurowings Website and Apps for Android & iOS) 

  • making sure that features are fast developed and deployed on production with zero downtime

  • identifying and defining problems connected with the product, doing a careful analysis of the different possible courses of action as well as selecting and communicating the best solution for implementation

  • managing test cycles according to release plans and keeping the test case library up to date

  • identifying test cases and data to automate as well as fine-tuning our testing process

The Operations & People area consists of the teams' Strategy & Biz Ops, Agility, and People & Communication. These colleagues are primarily concerned with: 

 

  • designing strategies to advance the organization and creating a supportive, agile, and empowered organizational set-up 

  • recruiting and binding the best digital talents for Eurowings Digital 

  • making sure that Eurowings Digital is positioned as a company of choice in the tech market  

  • consulting all employees in all HR relevant matters during their entire employee life cycle 

  • supporting operations and controlling

  • making sure that our cross-function teams can follow their Scrum ceremonies (e.g. Sprint Plannings)

Operations & People

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